John Heslam, 66, and his wife Annette, 61, from Foxton, Cambridgeshire, had booked a two-week Caribbean cruise in March last year, starting in Barbados.
They'd paid �70 to guarantee seats together on the nine-hour flight from Gatwick and the return trip � �35 each.
John had deliberately chosen a window seat for himself, as he enjoys the view during take-off and landing.
But when the couple boarded, they discovered they were seated in a row on the plane with no window, and so John was sat next to a blank wall.
It was the same on the way back.
When they got home, the couple complained and asked for a �70 refund to cover the cost of booking the seat, but TUI refused.
John, who used to work in sales, says: 'It's so easily avoidable. Just make a note on the seating plan that row 37 doesn't have a window.
Then I could have chosen a different one.' TUI has since agreed to refund the �70 seat booking fee.
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